Kawao's flight

When Puma, one of the world’s top sports accessories brands, conceived its Love=Football campaign, the goal was to create a memorable tagline in a language that would be understood the world over. In the process, the company stumbled upon the power of social marketing. Puma’s ad agency, Droga5, filmed a light-hearted commercial featuring scruffy everyday men in a Tottenham pub singing love songs to their Valentines. The video went viral, gaining more than 130 million views and spawning hundreds of response videos. Today, Puma’s marketing campaigns are branded with the slogan “Forever Faster,” which, according to Ruth How, Puma’s Head of Marketing and Communications at Puma, is a quote that applies not only to its marketing message to consumers but also to Puma’s approach to marketing itself. Puma's presence on Social Media Puma has a strong presence across major social media platforms, including Facebook, Twitter, Instagram, Pinterest, Snapchat, and YouTube. It integrates its socia...

Starting a business is no easy feat. With the rapid evolution of technology and changing market trends, entrepreneurs face a unique set of opportunities and obstacles. Before diving headfirst into building a business, it’s essential to lay a solid foundation to increase your chances of success. Self-assessment Understanding your motivations, strengths, weaknesses, and readiness for entrepreneurship is the first step. This self-awareness helps you align your business goals with your personal values and capabilities. Before we analyze our customers, let's start with analyzing ourselves first. Why?: Why do you want to start a business? What?: What business do you want to make? What is the market? Where?: Where is the business? Where do people go to look for services? When?: When do you want to make a business? When is the trend? Who?: Who will help you? Who will you help? How?: How will you begin? Market research Market research provides valuable insights into your target audience, in...

The concept of Entrepreneurship revolves around satisfying and understanding customers' needs. To achieve this, entrepreneurs can utilize analytical tools that help them relate to their target audiences. Let's explore some simple examples of analysis tools for entrepreneurship to help us understand how to empathize with our users. Why must we analyze? Analyzing customers and target audiences is crucial for any business aiming to achieve long-term success and sustainability. It provides deep insights into customer behaviours, preferences, and needs, allowing companies to design their products, services, and marketing strategies around their wishes. Understanding customers at a granular level helps anticipate their needs and deliver personalized experiences, which can significantly enhance customer satisfaction and loyalty. Moreover, such analysis helps identify market trends, uncover new opportunities, and mitigate risks by adapting to changing customer dynamics. By prioritizing...

In today's fast-paced and modern world, the term "entrepreneur" has taken on a new dimension. No longer confined to traditional business models, the innovative entrepreneur is a visionary opportunist who partakes in technology, creativity, and strategic thinking to create innovative and impactful solutions to satisfy modern society. Let us explore what sets these trailblazers apart and the thought process of becoming a great innovative entrepreneur. What is an Innovative Entrepreneur? Innovation means renewing and updating a domain, product, or service by applying new processes, introducing new techniques, or implementing successful ideas to generate new value. Basically, improving or introducing something new to make another thing better. Entrepreneurship means an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The thin line between Innovation and Entrepreneurship, an Innovative Entrepreneur is an individual with a passi...